About — Xela, Member of Design Hotels

XELA is a 12-suite boutique hotel on Tulum Beach, built into a former private beach villa, designed to feel like a secluded home rather than a hotel.

Unlike the larger resorts along the Zona Hotelera, XELA is a small, 12-key property occupying one of the original private villas built on Tulum Beach — part of the Namron Hospitality family alongside La Valise and NEST, which it partners with for guest experiences. Its scale, not its amenity list, is the differentiator.

Travelers seeking a quiet, villa-like retreat rather than a large resort — couples and small groups drawn to Tulum for its beach, cenotes, and wellness culture, who want privacy and a homelike intimacy over scale or nightlife-adjacent buzz.

Barefoot, unhurried, and softly lit — think beach-house minimalism meeting organic architecture: raw natural materials, indoor-outdoor openness, breezy palm-shaded textures. Restraint over ornament, warmth over polish. Pages should breathe with open space and natural light, echoing a private home rather than a branded hotel.

XELA occupies one of the first private villas built on Tulum Beach; according to press coverage (We Heart, Sleeper), it was originally owned by a Belgian designer and a British artist and hosted an array of celebrity guests before its transformation into a 12-room boutique hotel around November 2023. The team behind the renovation has spoken of wanting the property to keep 'the intimacy of a home versus feeling like a hotel.' It is part of Namron Hospitality, founded by Yves Naman, whose other Tulum properties include La Valise and NEST; Naman also created the Tulum Pledge referenced on XELA's own site. The hotel's design blends organic architecture with beach-house minimalism, and its setting — steps from the jungle and the Caribbean Sea — grounds its sense of place.

What we are known for

the rooftop with 360-degree views of jungle and sea, the on-site La Valise Spa, the Asian-inspired Izakaya and beachfront dining, and the hotel's identity as a converted private villa turned intimate 12-suite retreat.

Where we are

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